FASHION156 UPDATE;


Hermione De Paula is featured on this weeks DESIGNER TRACKING SERIES. With a highly interesting insight into what inspired her upcoming S/S 12 Collection.
Previous graduate from Central Saint Martins, De Paula's womenswear has a floaty, romanticism feel yet hard edged lace has adorned previous collections. Hermione knows how to hit feminine clothing to a wide audience. Tasteful and endearing, Hermione brings ladylike desirability to each collection.

Hummingbird.

Bower bird.

Pitcher plant.

NATURE is still a strong focus in De Paula's work. With Hummingbirds to Pitcher Plant's all being part of the process. Hermione has also took an interest in the idea of PERFECTION, looking at idealistic ways women go to suit themselves partially to men. Child beauty pageants and cosmetic surgery were referred to.

Looking forward to the outcome, FASHION156 will keep coverage of De Paula's movements during the manic weeks before LFW, crucial for students alike, giving an insight into the design process.

FASHION156 Update;
As the tailored issue is now up and running, the focus on the blog is as strong as ever with photographer Andrew Nuding being one of my favourites featured alongside with Masha Mel.

Andrew Nuding, striking with focus on the surrounding environments but emphasis on cleverly positioned models, lovely.

Masha Mel. Simple colour, vision and beauty.

FASHION156 Update; 
Now LIVE with the TAILORED issue, beautifully masculine jackets adorn women this autumn by the likes of Ostwald Helgason, Clements Ribeiro & J.JS Lee.

wonderful!

FASHION156 Update;
After playing around with the new FASHION156 website, I find the new design fits the magazine perfectly. 
MINIMAL & CHIC.
The ease of access with links beautifully portrayed with hints of what's to be seen, LOVE.
Here are sectors of the site I partially enjoy...

Sophisticated design, slideshow on the main homepage highlighting the new issue.

With cleverly selected imagery and minimal font, letting the art form do all the speaking, J'ADORE.

Versatile navigation bar, with every key section of the magazine shown on each page. With sleek blacks, white and greys boasting colour through the images that arise.


Overall a firm YES from me, comes across WONDERFULLY, with the magazine shining through, as it should.

FASHION156 Update;
Photographer VIVIANE SASSEN, bold graphic photographs capturing mood all capturing a link; a mystery of the face. Alluring and deeply captivating, SASSEN has an effortless appeal.

FASHION156 Update;

With an original and highly interesting new website design, FASHION156 has all the options you'd need to get your daily fashion fix. From grooming, collections, collaborations & twitter!

Hermione de Paula is todays new designer in question.

Now showcasing a range with ASOS, her innovative approach to womenswear gives de Paula a unique take within her designs. Awarded with a merit award after impressing VFS ONE TO WATCH.

Hermione is just getting started...

A note of the femme fatale infiltrated AW 11. What iconic femme fatale character embodies the attitude of this collection?

I name all of my dresses after iconic femmes around me, so to some extent all of them. But as for an iconic femme fatale maybe Laura Dern in David Lynch’s movie Wild at Heart – which is one of my favourite movies of all time. I love the bizarre journey of romance and it kind of sums up the different stages of romance in my collection.

You integrated the cape into several of your AW 11 designs. Where would you like to fly away to right now?

I’d like an underwater cape so I could go and hang out with the octopuses, they’re my favourite as they are super intelligent and creative. They even collect shells to decorate their houses with, and when they’ve had enough they re-decorate!

You previously guest blogged for Fashion156 where you assumed an alter ego. If you could be anyone else for the day who would you choose and why?

I just recently got Patricia who is a pink toy poodle so I’d have to be Dame Barbara Cartland. She had some really cute dogs that could make friends with my three

During your trip to Japan you took Fashion156 to a karaoke bar. What is your signature karaoke song? 

Tiny Dancer by Elton John is always a favourite – at 6.30 minutes long you can really monopolize the mic.  I always make my boyfriend play this one for me if we have live band karaoke parties at home! Here I go Againby White Snake reminds me of driving around LA in the sunshine when I was living over there, interpretative dancing in the car, air guitar and a few air punches of course!

SS10 was inspired by Venus if you had to be any Greek god aside from Venus who would you be?

Aphrodite was the Goddess of Love and Beauty, and supposedly the patron of prostitutes, which seems fitting as we are based on Shacklewell Lane!